Description
The BBA programme aims to impart knowledge and understanding of the basics of management. It stresses the development of broad, general business knowledge in the areas of Accounting, Finance, Management, Management Information Systems, E-Business and Marketing Management. Emphasis will be laid on both application of theoretical concepts and analytical techniques required in decision–making processes in business. The programme also assists the students in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise

Duration
Three year full time programme divided into six semesters of six months

Career Prospects
After obtaining the BBA degree, one can warm up for services in the fields of finance, accounting, marketing, retailing, hospitality management and wholesaling and manufacturing industries.